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Colorado Internet Marketing Media Comparison
by Colorado SEO Company
Colorado Search engine optimization (SEO)
- more info
Search engine optimization, or SEO, refers to the pursuit of obtaining well-ranked
search engine listings for relevant key words. Non-paid search engine listings are
called "natural" or "organic" rankings. When performed competently, search engine
optimization generates the highest return on investment (ROI) vs. all other internet
marketing media. High sales conversions can be attained because the people visiting
your website are actively searching for your products and services. Search engine
optimization is limited by the search demand for your products, and your ability
to rank competitively on the search engines. US Based search engines produce 4 billion
searches per month.
Colorado Pay per Click (PPC)
Colorado Pay per Click search engine marketing, or PPC, refers to the practice of
paying a per-click bounty to a search engine for listing or sponsoring your website
for a predetermined keyword. Pay per click campaigns are typically centered around
a bidding system, where the highest per-click bidder will rank the highest and receive
the most search engine traffic. Like SEO, PPC generates very high quality web traffic
because it is search-based. PPC can generate more search engine traffic than SEO,
and it is also more flexible and precise. However, PPC is typically much more expensive
than SEO, when SEO is performed competently. Through PPC, you can adjust your marketing
budget on the fly to accommodate business growth, newly introduced products, or
shutting down for the holidays. Performance tracking is superior to any other marketing
method, allowing for campaign optimization. Unfortunately PPC can be fiercely competitive,
and cannot be taken lightly without risking your marketing budget. Most companies
struggle with managing high-level PPC campaigns profitably. PPC is a great start-up
online marketing channel when managed conservatively, and like SEO it should be
considered an online marketing staple.
Colorado Search Engine Marketing (SEM)
- more info
Search engine marketing, or SEM, is the practice of utilizing the resources available
from the search engines to drive traffic to a website. The two primary Colorado
SEM traffic channels are SEO and PPC (read above), which are keyword based. When
performed competently, PPC and SEO can work together cooperatively, ensuring a maximum
search engine exposure for a minimum expense. High sales conversions can be gained
through SEM because the people visiting your website are actively searching for
your products and services. SEM is limited by the search demand for your products,
and your ability to be seen on the search engines for relevant keyword phrases.
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Internet Marketing Progression
SEO and PPC tend to be the lowest-risk and highest-performance internet marketing
channels, and should be considered your first-step. More risky campaigns should
be considered only after you gain some online marketing experience and demonstrate
success with SEM.
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Air National Guard
Johnson & Johnson
U-Save Auto Rental
Video Professor
Hewlett Packard
Insurance Only
Cheap Trips
Steamboat Springs
Chamber of Commerce
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Colorado Email Marketing
Email marketing is best used to expand and already-successful Colorado SEM campaign.
Email marketing is capable of producing significant amounts of traffic very quickly.
Email marketing is especially effective when you are selling a product or service
that is new or unknown to the public. People cannot search for something on a search
engine if they don't know that it exists. Email marketing provides a "push marketing"
environment compared to SEM which is "pull marketing." For popular products and
services, email marketing typically produces a lower ROI compared to SEM, and it
is also far more risky. One benefit with email marketing is that the costs tend
to decrease as your campaign size increase, which is the opposite for PPC.
Colorado Co-Registration Leads
Co-registration leads are a very low-end version of a true sales lead. While co-registration
leads tend to be low quality, they are also extremely cheap, ranging from $0.10
per lead, up to a few dollars, depending on the industry and the amount of information
needed to satisfy the lead requirements. Co-registration is much more volatile than
3rd party sales leads, and you will have to keep alert in order to not get ripped
off. Co-registration leads are a viable marketing resource for high-volume call
centers or to build an email marketing list.
Colorado Banner Advertising
Banner advertising is generally produces the lowest ROI compared to all other Colorado
marketing media. We recommend extreme caution when considering a banner campaign.
Due to low performance rates, your cost-per-visitor will be higher than most any
other media. In addition, visitors from banner ads are far less likely to purchase
your products than are search engine visitors. Banner visitors are more like window
shoppers, and are following up on interest, rather than "searching" for a solution.
Our studies show that it takes from 5 to 10 banner visitors to equal the quality
of one search engine visitor. Banner advertising also often requires a high entry-level
cost, despite its typical poorer performance levels. We recommend that you avoid
banner advertising until you have tried other internet marketing methods first.
Colorado Affiliate Marketing Programs
Affiliate marketing allows other companies to advertise your products and services
on a performance basis (CPA - cost per acquisition). Conceptually they sound great,
but there are some caveats that must be considered. The major affiliate program
providers are Commission Junction, LinkShare, Azoogle, MediaBreakaway, HydraNetwork
and Clickbooth. We strongly recommend that you have a proven website and Colorado
marketing campaign before trying an affiliate program. As a rule of thumb; if you
are selling well, an affiliate campaign will expand sales. If you are not selling
well, an affiliate program will continue to sell nothing.
Colorado Internet Marketing Progression
In general, every marketing campaign should start out with search engine marketing
(SEM). In comparion to other internet marketing channels, SEM provides the least
risk and highest quality internet traffic. Unfortunately, brand new websites and
companies may struggle with SEO over the first few months, as the search engines
penalize new websites simply because they are new. Things will pick up in time.
Low-volume PPC should be your first expansion step, followed by moderate to high
volume PPC. If high-volume PPC is running successfully, you can consider email marketing
or third party sales leads (if you are a service provider). If email marketing is
viable on a small level, then it will also successful in high volume, as email costs
decrease per-unit as volume increases. Monitor your ROI for each Colorado marketing
media channel, and push them as far as you can while still maintaining profitability.
By now, you will be a seasoned internet company, and further expansion can be considered
through co-registration, affiliate campaigns, and other advanced high-sales-volume
activities.
SEO Company Comparison
The range and depth of services provided by an SEO company varies considerably,
as does the price. For the most part, the more you pay the more services you receive,
however this is not always the case. SEO must be an ongoing, continually growing
effort. Your SEO company must actively interact with your website, providing optimization
services that are much more than simple submissions or meta tag tweaks. Your SEO
company should also provide active ranking or progress reports, so that you can
track progress from month to month. So when choosing your SEO company and making
service comparisons, spend time evaluating exactly what services will be provided
from month to month, and make sure that they do what they say they will be doing.
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Colorado Internet marketing media and SEO comparison
by Colorado SEO Company
With over a decade of experience providing professional Colorado SEO, we are the
right company for you.
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